ea-removes-in-game-ads-from-ufc-4 VG247

EA removes in-game ads from UFC 4

By Dom Peppiatt, Sunday, 6 September 2020 11:03 GMT EA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this week.UFC 4, which released on August 14, sparked backlash when players started noticing ads for Amazon TV show The Boys playing at the beginning and end of replays in the game.UFC 4 is a full-price title, and it stands to reason that players don’t want to be served ads in a game they’ve paid a premium for in the first place. EA has noted the unanimously negative feedback and has removed ad integration…