take-two-q1-2021

giving-away-gta-5-on-the-epic-store-only-boosted-game-sales-and-gta-online-revenue VG247

Giving away GTA 5 on the Epic Store only boosted game sales and GTA Online revenue

By Sherif Saed, Tuesday, 4 August 2020 08:45 GMT Not even giving the game away for free could slow down GTA 5’s momentum.Take-Two had a record-setting quarter thanks to its ongoing games. As part of the publisher’s earnings for Q1 of FY2021, CEO Strauss Zelnick touched on the performance of GTA 5 and GTA Online, which somehow continue to set new records.More specifically, the company contextualised the decision to offer the game for free on Epic Games Store for a limited time in May. You’d think that giving the game away for free would negatively impact revenue, but it had…