subtember

For the past handful of years, Twitch has run an annual “Subtember” promotion that lets viewers subscribe to streamers’ channels at a discounted rate. The longer they opt to subscribe for, the bigger the discount on the first month of a new subscription. This year, it seemed like Twitch had sweetened the deal in a way that benefited dedicated viewers—the audience streamers want to convert into subscribers—but it turned out to be a bug on Twitch’s end. Now it’s gone, and streamers are mourning the wasted potential.