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Atari co-founder joins Sheffield-based esports business Semper Fortis ahead of stock exchange float, aims to ‘strengthen esports in the UK’ after picking up UK Rocket League team

Semper Fortis Esports PLC, an emerging esports business based in Sheffield, UK, has Atari co-founder Nolan Bushnell (pictured) on board as a non-executive director. The company said it will create and manage pro teams, work on projects with orgs, players and celebrities, offer consultancy services, run an accelerator programme for esports and gaming entrepreneurs, as well as bolster the industry through technologies including AR, VR, machine learning, blockchain and data analytics. It has already signed its first esports team, UK Rocket League focused side Top Blokes, who announced the investment last month but did not name Semper Fortis as the…