reggie fils-aime

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10 Years Later, We Can’t Stop Watching Nintendo Directs

Way back in 2011, the very first “Nintendo Direct” featured then-Nintendo of America president Reggie Fils-Aimé in a white, echo-y room promoting the struggling 3DS by talking about how it was getting Hulu Plus and could record 3D videos. “Up to 10 minutes of 3D video can be recorded of anything you want,” he said. “Birthdays, holiday family gatherings, or your brother drooling in his sleep.” But 10 years later, Nintendo’s product marketing experiment has gone from awkward infomercial to appointment viewing for everyone who plays games, and even some who don’t.

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The Best Moments In E3 History

Before E3, everyone gets excited for the big new announcements. But after E3, all anyone remembers—and cherishes—are the kind of screw-ups, misfires and awkward heroism you can only get when corporate executives and video game developers have to get on stage and act like salespeople in front of millions. This post originally appeared 6/11/15.This being a site all about the best things, then, here are what we think are the best E3 moments of all time. And by “best”, I mean within the context of how we, as superfans of video games, consume and remember the show. The moments where…

nintendo-vet-fils-aime-says-leaked-e3-2021-plans-not-“all-that-compelling” VG247

Nintendo vet Fils-Aime says leaked E3 2021 plans not “all that compelling”

Company’s former US boss hasn’t been blown away by the ESA’s vision for this year’s show.The former president of Nintendo of America Reggie Fils-Aime has given his two cents on what is apparently planned for this year’s E3.Speaking to Danny Pena on Gamertag Radio – as spotted by VGC – the Nintendo vet said that what has been laid out in leaked plans for E3 2021 doesn’t sound that exciting. A report earlier this month said that this year’s LA trade show would be a digital-only show with streams from top-level publishers, as well as influencers and media partners.Event organiser…

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Reggie: Switch was a “make or break product” for Nintendo that “luckily was a hit”

Former Nintendo of American president Reggie Fils-Aime has said after lackluster sales of Wii U, the company needed a hit, and luckily it was Nintendo Switch.Speaking during a New York Gaming Awards Twitch stream, Reggie Fils-Aime said after the “poor performance” of Wii U, one of his lasting memories of being with Nintendo was the release of Switch.Calling Wii U the “worst-selling platform,” Fils-Aime said the Nintendo Switch became a “make or break: product for the company (thanks, Nintendo Life).“You know, Nintendo has done so many innovations in the space. I think what Nintendo did with the Switch, after the…