Here Are All The Pressers Filling The Vacuum Left By E3’s Shambling Zombie Corpse
E3? More like E0! That’s the sort of total groaner you could expect to hear at an E3 press conference—y’know, if the games industry’s historically biggest marketing event was actually happening in 2022. Yes, for the second time in three years, the Entertainment Software Association (ESA) has called off its flagship event. In 2020, event organizers declined to host an E3, citing the covid-19 pandemic. Last year, it returned, but as a purely digital charade. Rumors around E3 2022’s cancellation swirled as early as January, and the ESA officially called off the event in the spring, saying it would return…