Trends come and go on Twitch, but the Blood God is forever. Or at least, that’s the impression I get from a cult dedicated to this imaginary deity is one of the central throughlines between Rust role-playing’s first popularity explosion late last year and its latest, which is happening right now. This time, though, the cult has a living, breathing soundtrack, and it is sensational.
Ludwig Ahgren, a Twitch streamer with nearly 2 million followers, has never been one to shy away from stunts. His latest is especially audacious, albeit probably not great for his long-term health: He’s running a “never-ending” marathon stream powered by subscriptions. Each subscription adds another 10 seconds to the total amount of time he’s required to stream. Sunday night, he went to sleep with 18 hours left on the clock. When he woke up on Monday, viewers had kicked in enough subs to boost it up to 27 hours. There’s no end in sight.
Streamer Alex Zedra—the face behind an actual character in Call of Duty—was hosting some Warzone the other day when she and her community noticed some pretty suspect behaviour on display from the two people they were watching, who have now had their Twitch channels suspended for cheating.