Atari

The Atari Hotel plans are ludicrous

The Atari you knew and loved is long-dead, and perhaps one day you might sleep inside its corpse. The company currently wearing the skin of Atari have licensed the name to people wishing to build Atari Hotels, who recently revealed their big dreams for sleep-in mausoleums in Las Vegas and Phoenix. They are: big. They are: flashy. They are: absurd. They are also far from open, so don’t go packing your copy of Ready Player One in your Atari-branded backpack with your Pong pyjamas and Centipede toothbrush just yet. (more…)