By Alex Calvin, Tuesday, 24 November 2020 12:34 GMT It looks like Sony spent big in the build-up to the PS5’s launch.Ads from PlayStation 5 maker Sony were seen almost as much as the rest of the industry combined.That’s according to data from iSpot.tv over on VentureBeat, which shows that Sony’s adverts racked up a huge 701m impressions on US TV between October 16 and November 15. Its most-viewed ad was the PlayStation 5 launch trailer, Play Has No Limits, which was seen 258.4m times.In total, Sony was behind 47% of the total impressions for US TV ads for this…
The news yesterday that Twitch was testing mid-stream ads was bad, but man, actually seeing them in action is somehow even worse.
One of the most enjoyable aspects of Twitch is that you can never entirely predict what sort of alchemical chain reaction a streamer and their audience will create together. Recently, an ad agency representing Burger King decided to cash in on this inherent unpredictability, seemingly without asking anybody. Streamers are, to put it lightly, not pleased.